New Bw Seido Round font family

Designed by Alberto Romanos, Bw Seido Round is a semi condensed font family with rounded corners striking a gentle balance between minimal strict geometry and typographic refinement, conveying a subtle industrial yet friendly feel. It consist of 12 styles (6 uprights + 6 matching obliques) supporting all European Latin languages.

Bw Seido Round font family

The design of Bw Seido Round started heavily Influenced by the systematic principles behind the original German DIN 1451, with its clean, minimal shapes and rigid geometric feel: Both the lowercase and the uppercase have their own horizontal waistline running through all the characters of the font, reinforcing the engineered feel and focusing the rhythm on the vertical pace of the font.

Beyond the very obvious rounded corners and terminals, which are instantly softening the feel and positioning this font on the friendly side, Bw Seido Round presents a series of subtle typographic adjustments elevating the design while staying invisible: The monoline look is achieved seamlessly thanks to the subtle modulation and the corrections at the joins; the tall x-height married with the open counters and the unambiguous shapes make it a very legible font,… All these ingredients play a balancing game with the crude geometry by adding the right doses of warmth into the font’s industrial feel.

Bw Seido Round font family

The resulting combination is a very functional font family suited for carrying the weight of a contemporary brand’s visual identity. Its tabular figures feature includes currency symbols and punctuation, making it a great candidate for information design and annual reports. Bw Seido Round is equally confortable in print as it is in digital environments, thanks to the additional symbols and arrows included matching each weight; they can be used directly via their own unicode or by enabling the Discretionary Ligature (dlig) OpenType feature. Please, check our pdf specimen for more details on this.

Bw Seido Round font family

Other OpenType features included on the Bw Seido Round font family are stylistic alternates, slashed zero, fractions, case sensitive and localised forms. Download the free demo font files to test them out.

The Bw Seido Round font family is available to license for Desktop, webfont and the all-in-one Branding with Type license including desktop, web, app and broadcast usage. Take advantage of the 75% off launch offer only until November the 30th.

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