In 2023 we were approached by Corporació Catalana de Mitjans Audiovisuals, the group behind the leading Catalan content channels like TV3 or Catalunya Ràdio.
Their brand team had already identified the siblings Bw Seido Raw and Bw Seido Round as the right typefaces for the new brand, but they needed more flexibility and a more unique look.
Among the modifications we undertook, we aligned the shapes of the characters from both Bw Seido Raw and Round. We shaved /t/ and /f/, and also introduced circular dots and punctuation across all styles of Bw Seido Raw. All these little tweaks brought together both font families and also added an extra layer of personality.
Derived from the Thin weight, a new Dotted style was drawn from scratch intended for large copy and display purposes. On the darker side of the palette, a new Heavy style with matching italics was also added to the mix.
